smartadserver.com Accessibility Report

Accessibility audit of smartadserver.com — scanned on Feb 20, 2026

Technology

0 /100

F Critical Issues

7 issues found across 2 categories

4 Critical 3 Major

WCAG Compliance Overview

Perceivable 2 issues

Operable 3 issues

Understandable 0 issues

Robust 2 issues

Issues Found

Links missing accessible name

Critical

Links must have discernible text so screen reader users understand their purpose.

WCAG 2.4.4

11 element(s) affected

<a href="https://equativ.com/press/equativ-accelerates-ctv-growth-with-strategic-investme">
<a href="https://equativ.com/press/equativ-expands-retail-media-division-with-kamino-reta">
<a href="https://equativ.com/press/equativ-accelerates-ctv-growth-with-strategic-investme">
<a href="https://equativ.com/blog/press-release/equativ-and-sharethrough-merge/">
<a href="https://equativ.com/press/equativ-expands-retail-media-division-with-kamino-reta">

How to fix

Add text content, aria-label, or aria-labelledby to links. Avoid empty <a> tags.

Form inputs missing labels

Critical

Form elements must have associated labels so users know what information to enter.

WCAG 1.3.1

1 element(s) affected

<input type="search" name="query">

How to fix

Add <label> elements with matching for attributes, or use aria-label.

Buttons missing accessible name

Critical

Buttons must have discernible text for screen reader users.

WCAG 4.1.2

3 element(s) affected

<button>
<button>
<button>

How to fix

Add text content, aria-label, or title to all <button> elements.

Videos missing captions

Critical

Video content must have captions for deaf and hard-of-hearing users.

WCAG 1.2.2

7 element(s) affected

<video> "https://assets.equativ.com/mockups/video/hero-forbes-thumbna"
<video> "https://assets.equativ.com/mockups/ctv/ctv-dynamic-qr-code_r"
<video> "(inline)"
<video> "(inline)"
<video> "(inline)"

How to fix

Add closed captions or subtitles to all video content.

Frames missing title

Major

Iframes must have title attributes describing their content.

WCAG 2.4.1

1 element(s) affected

<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-TNJ5QPLL">

How to fix

Add descriptive title attributes to all <iframe> elements.

Duplicate element IDs

Major

Element IDs must be unique to ensure correct assistive technology behavior.

WCAG 4.1.1

19 element(s) affected

id="tabs-video"
id="Group_44"
id="Path_1"
id="Line_1"

How to fix

Make each id attribute value unique within the page.

No skip navigation link

Major

Pages should have a mechanism to bypass repeated navigation blocks.

WCAG 2.4.1

1 element(s) affected

No skip navigation link found

How to fix

Add a 'Skip to main content' link as the first focusable element on the page.

Top Priority Fixes

Here are the most impactful changes smartadserver.com should make to improve accessibility:

#1
Links missing accessible name Critical
Add text content, aria-label, or aria-labelledby to links. Avoid empty <a> tags.
#2
Videos missing captions Critical
Add closed captions or subtitles to all video content.
#3
Buttons missing accessible name Critical
Add text content, aria-label, or title to all <button> elements.

Frequently Asked Questions

Is smartadserver.com accessible?

smartadserver.com scored 16/100 (grade F) on our accessibility audit. This score reflects automated checks against WCAG 2.1 Level AA criteria.

Is smartadserver.com WCAG compliant?

Our scan found 7 accessibility issues on smartadserver.com. Full WCAG compliance requires addressing all critical and major issues identified above.

Is smartadserver.com EAA compliant?

The European Accessibility Act requires websites to meet WCAG 2.1 AA standards. Check the detailed report above to see smartadserver.com's compliance status.

What accessibility issues does smartadserver.com have?

See the full issue list above with severity levels, affected elements, and recommended fixes for smartadserver.com.

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